Webinars and the unlikely audience - Shelly Gibb, Coated

Coates r an equipment hire organisation with employees spread across Australia. Following restructure, they were faced with unifying the remaining people and business objects.

Priority became real time info and training. This was achieved via Webinars.

Webinars were sold to the workforce using language & concepts they could relate to such a IM, email, facebook, teleconferencing etc all rolled into 1.

Strategic keys:

Big picture - webinars were not an accident. Came about via a defined strategy.

Planning - all coates processes were mapped backwards to define how workers would interact and what information could be elicited.

Session design - identify resources be SME's, minimal words, every session began with a full explanation of how the webinar and the software worked.

People keys:

Participants - max of 15 per sesion to enable each to have a voice & interaction.

Presenter, moderator, co-ordinator -these roles are kept physicaly seperate during webinars to ensure behaviour..